Ford India in 2009 (A): Need for a Strategy Change?

Case Code: BSTR370
Case Length: 18 Pages
Period: 2004-2009
Pub Date: 2010
Teaching Note: Not Available

Price: Rs.300
Organization: Ford India Pvt. Ltd
Industry: Auto and Ancillaries
Countries: India
Themes: Business Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Ford Motor Company and its Indian Subsidiary

Ford Motor Company, Dearborn, Michigan, one of the leading US-based automakers, was globally known for its brands of cars. Founded in 1903, the company had a global presence as of 2009 with about 90 manufacturing units employing about 213,000 people......

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